INTERLAKEN, N.Y. – Americana Vineyards Winery is gearing up to host their 6th annual “Woofstock” event to benefit local animal shelters and pet rescues on June 2.

Kids, pets and parents are all invited and asked to bring donations of pet food and supplies to support local shelters and rescues such as Pet the Pet Program, Fetch a Friend Rescue, Browncoat Cat Rescue, and the Cortland Community SPCA.

All dog food proceeds will be donated to Rochester-based Brindle Posse Rescue for their food distribution program. The organization focuses on finding permanent homes for dogs who had been previously adopted but were again surrendered.

The event was originally inspired by Max and Rubie, two Labrador Retrievers who were well known around the vineyard. Now, the event is partially hosted by Americana’s current puppy ambassadors, Maverick and Lilly, who chronicle their adventures through Instagram.

“Woofstock helps to support the small, independents shelters and rescues who care for these animals while they wait for their forever families. These rescues work so hard with so few resources, and all they want is to make the right connection between pets and people,” said Americana owner Joe Gober Jr. in a news release. “We’re so happy to include even more rescues from all over the Finger Lakes area this year. They all need help making ends meet and providing for the animals in their care, so we’re really upping the ante this year, with a goal of $7,500 dollars in cash and supply donations. We are looking for all the animal lovers out there to help us out.”

Americana has always been a pet-friendly winery and a strong animal rights advocate. The winery team decided to bring it all together with a party, donating the time, space, winery products, event costs and marketing to do it right. The staff also donates their tips, while community members, family and friends all volunteer their time to make the event a continued success.

The day-long benefit consists of plenty of kid and pet-friendly fun. The rescues will be on hand to accept the donations, discuss pet adoption and allow everyone to cuddle with their pet adoption ambassadors.

In exchange for donations, attendees will receive a “Doggone Fun Ticket” for every dollar in food, supplies and cash they donate. The tickets can be used for activities, wine tastings, beer flights and wine slushies, pick-a-prize raffles, dog show votes, kids games and kid-friendly foods and drinks.

Activities will take place throughout the day to keep adults, kids and dogs all entertained. A dog fashion show, agility course, mobile grooming spa and microchipping service will all cater to the pups at the party which will also include plenty of toys and water activities.

Games like cornhole and plinko will be set up along with a bounce house for the kids. Raffles, food, wine and beer vendors will also be available to the adults throughout the day, and pet owners will have the opportunity to buy commemorative Woofstock labels with a portrait of their pet to have printed on wine bottles.

Americana has a full day of live music lined up – the bands for the day include The Tarps, El Caminos and Purple Valley, who will each play 2-hour sets in the pavilion, starting at noon. The event ends at 7 p.m.

A full schedule of festivities and updates are available on Americana’s website, the Woofstock FLX website or the winery’s Facebook Event listing. For those who can’t make it that day but would like to donate, Americana is already accepting donations at the winery and on their Woofstock GoFundMe page.

Featured image courtesy of Americana Vineyards.

Alyvia Covert

Alyvia is a Crime Reporter with The Ithaca Voice. She graduated from Ithaca College with a degree in Journalism and Photography.