ITHACA, N.Y. — GameStop is consolidating its stores in Ithaca.

The GameStop at the Shops at Ithaca Mall will close at the end of the month and merge with its shop on Elmira Road in Ithaca.

David Gee, senior guest adviser at the GameStop at the mall, said their last day open is July 23.

After poor holiday sales in 2016, GameStop announced it will close 2 to 3 percent of its “global store footprint.” With 7,500 stores in 14 countries, that translates to somewhere between 150 to 200 stores. The Texas-based company blamed the decrease in reduced video games sales and “aggressive console promotions” by other retailers on Thanksgiving and Black Friday.

Related: Ithaca avoiding worst of ‘retail apocalypse’

“GameStop’s transformation continued to take hold in 2016, as our non-gaming businesses drove gross margin expansion and significantly contributed to our profits. Meanwhile, the video game category was weak, particularly in the back half of 2016, as the console cycle ages. Looking at 2017, Technology Brands and Collectibles are expected to generate another year of strong growth, and new hardware innovation in the video game category looks promising,” Paul Raines, chief executive officer, said in a news release.

A GameStop spokesperson told Fortune that the closures are part of an annual strategy to close non-productive stores, and closings will take place throughout 2017.

Any advanced collector’s edition reservations made at the mall store can be picked up at the Elmira Road store in the future, Gee said.

Featured image: “GameStop” by Mike Mozart is licensed under CC BY 2.0.

Kelsey O'Connor

Kelsey O'Connor is the managing editor for the Ithaca Voice. Questions? Story tips? Contact her at koconnor@ithacavoice.com and follow her on Twitter @bykelseyoconnor.