ITHACA, N.Y. — Drink and drive, you should not.

[do_widget id= text-55 ]

In an effort to get drivers to wizen up on the road, some traffic official safety officials have decided to get creative.

The following video — taken near East Hill Plaza — was posted over the weekend by one Ithaca resident on Twitter:

The sign mirrors similar messages that have cropped up around other parts of the country, according to several national reports.

For instance, in a piece titled, “No Lightspeeding: Safe-Driving Messages Get ‘Star Wars’ Twist,” The New York Times reported in late December on the growing use of attention-grabbing references to pop culture — including Star Wars — to ensure that drivers follow the rules.

“Sometimes, you have to step out of the box to make yourself heard,” Kevin Biesty, the deputy director for policy at the Arizona Department of Transportation, told The Times.

The Tompkins County Sheriff’s Office reported four arrests from 9:45 p.m. on Dec. 31 until 2:26 a.m. on Jan. 1.

The Ithaca Police Department hasn’t posted its activity log from New Year’s just yet, but there were a couple drunk driving arrests by IPD over the holiday period.

The Cornell Police and the Ithaca area’s New York State Police barracks reported a quiet New Year’s Eve, with no arrests mentioned in the activity log of either agency.

[do_widget id= text-61 ]

Jeff Stein

Jeff Stein is the founder and former editor of the Ithaca Voice.