(Kyle Friend/Ithaca Voice)

Ithaca, N.Y. — The Ithaca tourism bureau’s nationally-covered joke has officially been immortalized … in a t-shirt:

The shirt, in blue. (Kyle Friend/Ithaca Voice)

The idea behind the joint Ithaca-Key West shirt came just a day after the joke surfaced on VisitIthaca.com, according to T-Shirt Express manager Curt Cook.

Cook said that after the joke surfaced, they had to move quickly. “You’ve just got to get in front of it right away.”

Shelly Russell, a lifelong Ithacan and salesperson at the store, came up with the idea.

“I was kind of playing on the pun of it all,” she said.

The parody of the popular “Ithaca is Gorges” shirt is on sale at the store, costing $15.55 with tax. Custom orders can be placed on T-Shirt Express’ website; the shirt comes in any color and any size, according to Russell.

“That reference, tied with the classic ‘Ithaca is Gorges’ thing,” Cook added, is an “instant home run.”

Cook in the process of creating a shirt. (Kyle Friend/Ithaca Voice)

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Kyle Friend

A senior at Cornell University, Kyle covers the affordable housing crisis for the Ithaca Voice. Reach him through e-mail: kyleafriend@gmail.com.