Ithaca, N.Y. — The Ithaca Beer Company earned some high praise from Sports Illustrated writer Peter King on Monday.

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King, whose “Monday Morning Quarterback” posts sometimes contain apparent stream-of-conscious narration, devoted part of his column to touting IBC’s Flower Power Indian Pale Ale.

King wrote:

“p. Beernerdness: It’d been a while since I had a Flower Power IPA (Ithaca Beer Company), but I will not be such a stranger anymore. Had one the other night, and it’s one of the best IPAs in the country.”

The IBC posted King’s quote on its Facebook page on Monday, adding: “Thank you Peter! Glad you enjoyed.”

Peter King. Courtesy of IBC’s Facebook page

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Jeff Stein

Jeff Stein is the founder and former editor of the Ithaca Voice.