A DSW in Oregon. Courtesy of Wikipemedia

Lansing, N.Y. — Shoe addicts will be pleased to hear that a new DSW designer shoe store is planned for the Ithaca Mall, according to planning materials filed with the village of Lansing.

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The village is reviewing exterior signage for the new store.

According to mall general manager Gina Speno, the new DSW store is slated to open in late April, right next to the new Ulta Beauty.

A check of the mall directory shows Ultimate Athletics and Best Buy abut the Ulta space, but Ultimate Athletics moved into the old Sears space, and DSW is taking Ultimate Athletics’ old space on the south end of the mall.

No word on job numbers or wages, but some positions are being advertised online.

A DSW in Oregon. Courtesy of Wikipemedia

From Encyclopedia of Business, 2nd edition:

“DSW Inc. is a discount retailer of shoes, operating a chain of approximately 180 stores in 32 states. The chain’s stores feature self-service fixtures displaying more than 30,000 pairs of shoes in more than 2,000 styles.

The stores, operating under the name DSW Shoe Warehouse, typically measure 25,000 square feet with nearly 90 percent of the square footage used as selling space. The company completed its initial public offering (IPO) of stock in July 2005. DSW anticipates developing into a 500-store retail chain.”

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Brian Crandall

Brian Crandall reports on housing and development for the Ithaca Voice. He can be reached at bcrandall@ithacavoice.com.