Ithaca, N.Y. — The Ithaca Voice has launched a new initiative to create high quality video advertisements for local businesses that will be seen by a targeted local audience.

Headed by Director of Video Advertising Mike Blaney, The Voice will work with business owners to create short videos that encapsulate the essence and unique stories of their operations.

Thanks to the The Voice’s dedication to reporting on stories that are pertinent and widely read in the Ithaca community, these advertisements will reach a highly valuable local audience.

(To get your online video ad, contact Ithaca Voice Editor Jeff Stein at 917-887-2891 or jstein@ithacavoice.com)

Here are six reasons to get your Ithaca Voice promotional video today:

1 — Tell your story

Ithaca Voice promotional videos allow consumers to quickly understand the culture, mission and products of companies across Ithaca and Tompkins County.

The videos will be fun, smart and sleek. They’ll help turn readers into new customers and new customers into loyal ones.

We believe that shoppers — especially those in the Ithaca market — want to believe in the businesses they are frequenting. There’s no better way to convey your store’s value than a video advertisement that captures consumers’ attention and imagination.

The video advertisements will be written, directed, filmed, produced and edited by The Ithaca Voice at the discretion of the businesses.

2 — Promotion in highly valuable online space

One of the options offered to advertisers is to have their video embedded within the stories on The Ithaca Voice. Below is an example of this integration of a promotion that Blaney, The Voice’s videographer, made for Ithaca Family Chiropractic.

As demonstrated here, the promotional videos will be clearly designated as promoted and paid for by local businesses. But their centrality and prominence will ensure that they are seen by a wide audience.

3 — Reach our growing audience

Since its launch in June 2014, The Ithaca Voice has proven itself as a source for valuable, compelling news in Ithaca. That has translated into a substantial daily audience of loyal readers and tens of thousands of daily page views.

According to statistics from Alexa.com, IthacaVoice.com has already surpassed all of its local competitors in average page views. (Some have questioned the precision of Alexa’s statistics, but they are taken generally as useful benchmarks.)

Here are the global web traffic rankings of local news sites as scored by Alexa.com as of Sunday…the lower the number, the higher the traffic (for instance, CNN’s ranking is 64):

IthacaVoice.com: 193,446

IthacaJournal.com: 225,903

CornellSun.com: 329,098

Ithaca.com: 487,090

14850.com: 1,175,694

WHCURadio.com: 1,287,500

TheIthacan.org: 1,405,479

LansingStar.com: 5,263,973

This makes advertising with The Voice among the most effective marketing tools in Ithaca. Our rapidly growing social media presence helps ensure that we are here to stay.

4 — Own your product

The completed video advertisement becomes the property of the business or non-profit that purchased it.

This means your video ad will become a useful marketing tool that can be placed on your website, sent to potential investors or used for a variety of other purposes.

Additionally, your video will be posted on YouTube and Vimeo so consumers can find it even after it is promoted on The Voice’s website.

5 — A talented videographer

Since graduating from Ithaca College with a film degree, Mike Blaney has produced promotional videos for numerous local businesses.

You can also see a showcase piece he created for a dancer/choreographer here, and another he did for a local gym here.

Additionally, in 2012, his film A Sushi Love Story was chosen for the Los Angeles County Museum of Art (LACMA) Young Directors Showcase.

6 — Support valued local journalism

Since its launch on June 15, The Ithaca Voice has earned widespread acclaim for its fast and thorough journalism. Unlike some of our competitors, we are also locally owned and operated.

For a round-up of our long form journalism, see here. For praise for The Ithaca Voice, see here, here, here or here (see third-to-last paragraph for the last one).

The Ithaca Voice is operating as a non-profit with the support of the Media Alliance. Click here for more on our mission.

What are you waiting for?

To get your Ithaca Voice promotional video, contact Ithaca Voice Editor Jeff Stein at either jstein@ithacavoice.com or 917-887-2891 today.

Discounts available for non-profits.


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Jeff Stein

Jeff Stein is the founder and former editor of the Ithaca Voice.