Ithaca, N.Y. — A green Toyota transformed into an erasable chalkboard made its way through Ithaca this weekend as part of its owner’s trip around the country to film a documentary.
Grant Gordon, of San Francisco, covered his car in chalkboard paint to turn it into a participatory art project about five years ago.
He’s now making stops around the country to film a documentary about what’s known as “the sharing economy.” That brought him to New York City, where the ride-sharing service Lyft recently made headlines.
Gordon, who works for Lyft, and a friend then continued to Upstate NY, making stops in the Albany and Buffalo area.
On Saturday, the “chalk car” sat parked on the steep slope of Seneca Street. Ithacans took up the task of putting their own stamp on it, Gordon said.
“This is a car, duh,” someone scrawled, accurately enough, on one side of the car. Someone else wrote, “open,” on the latch for the back-right car door.
The car has since moved to Pittsburgh, Gordon said in an interview on Sunday.
For more about the “chalk car” project, see here.