Pannell in 2013. (Courtesy Cornell's Ezra Magazine)

Ithaca, N.Y. — Former Cornell lacrosse star Rob Pannell is in contention to be on the front of the historic “Wheaties” cereal box.

Pannell in 2013. (Courtesy of Cornell)

Voting, which can be done through the fitness app MapMyFitness, began on July 1 and will continue until August 31.

If he receives enough votes, Pannell will join the likes of Muhammed Ali, Michael Jordan and Hank Aaron, who have all been the cover athlete for the Wheaties cereal box.

Pannell, who played attack at Cornell, was the Ivy League Rookie of the Year when the Big Red lost the 2009 national championship game to Syracuse University in overtime.

He is currently the NCAA’s all-time leader in points scored with 354 and is the only person to be awarded the Ivy League Player of the Year award three times.

The Cornell alumnus was selected #1 overall in the Major League Lacrosse Collegiate Draft by the New York Lizards in 2013, a year before he won the Tewaaraton Award, awarded annually to the most outstanding American lacrosse player.

He won Major League Lacrosse’s Rookie of the Year award in 2013, a year in which he became the fourth all-time leading rookie goalscorer and was third all-time in assists for rookies.

Also vying for the front of the cereal box is UFC champion Anthony Pettis, U.S. Women’s Soccer forward Christen Press, blade runner Blake Leeper, and motorcross champion Ryan Dungey.

Find out how to vote for your favorite athlete below, per

– Visit or download the MapMyFitness app

– Select and join the Wheaties NEXT Challenge

– Register for the Wheaties NEXT Challenge and select an athlete

– Once registered, participants can begin logging workouts

– Every workout logged will count as one vote for the selected athlete (up to two workouts of 30 minutes or more can be logged each day)

– At the end of the competition, the athlete with the most votes via workouts logged will be the next athlete to appear on the Wheaties box

Kyle Friend

A senior at Cornell University, Kyle covers the affordable housing crisis for the Ithaca Voice. Reach him through e-mail: